RydeTV owner pushes for more partnerships through RydeTV CEO Kabutha Nduati

RydeTV owned by Royal Media Service SK Macharia son is a game-changer to the industry of digital entertainment.


Through its Ryde TV CEO Kabutha Nduati, they have partnered with Uber, Taxify among other companies to entertain riders.


The well thought out idea that is keen to make maximum use of the content available on Viusasa to enhance the experience for Uber riders is also free to air channel.


RMS is still troubled by low returns from Viusasa which was projected to be a booming idea, the media group first piloted Ryde TV in 100 Uber cabs in Nairobi to test the waters on the viability of the business before expanding the project.


Now RydeTV is available to almost 5000 cabs across the country.