[VIDEO] Anita Nderu Fresh Fri trending Video advert roast her in front of her fans
Popular Presenter Anita Nderu at a beach party in Kenya photos


Popular Presenter Anita Nderu on a heated debate over Fresh Fri, Pwani Oil advert.



She exposed her Juicy goodies that made Kenyans online accuse of spoiling the Pwani Oil brand.



Brands must learn the purpose of marketing communication.


A successful advertisement should communicate a brand's values and be relevant to the target market.



However, from some reactions to Anita Nderu's video are a perfect case study on homophobia in Kenya.



Pwani Oil reacted to the trending video advert saying they have never contracted anyone for any advert.


"Negative publicity can increase sales when a product or company is relatively unknown simply because it stimulates product awareness."  Stanford Business School quote.


They added that people should treat the advert as fake.



"Fresh Fri would like to state that we have not engaged Anita Nderu for product placement or any other advertising of any kind, " Pwani Oil official posted.



"However, we would like to thank her for being a Fresh Fri consumer. Fresh Fri is keen on delivering quality products that promote," officials from Pwani Oil reacted on the advert.




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