Naivas Supermarket moves to Karen Waterfront Mall as its 66th branch replacing outgoing ShopRite

 

Waterfront Karen Mall. FILE

 

Naivas Supermarket is anticipated to open its 66th branch at the leafy suburbs at Karen’s Waterfront Mall.

 

The entrance of the supermarket in Karen is expected to mark relief to the mall’s owners who lost their main renter when Shoprite cut short its tenancy in April.


“We are happy to welcome Naivas Supermarket on board as a partner who we believe fits correctly within our growth and expansion strategy, "  Waterfront Karen Director David Muguku said.


"The business has been motivated by the need to continuously offer customers at the mall a wide variety of brands. This confirms our sustained involvement to continue offering Waterfront patrons a lasting experience all under one stable,” he said


Naivas says its brand-new store at the mall will contribute 120 direct jobs in line with the retailer’s strategies to grow its trail to add greater employment opportunities.


“We are pleased with the prospect of opening our 66th store at the Waterfront Mall as it offers us an interesting opportunity to provide Karen shoppers with the Naivas Food market familiarity at their doorstep, " said Naivas Chief Commercial Officer Willy Kimani.


"We have not had a presence in the larger Karen area which has been a long-standing request by our shoppers, we are finally able to fulfil this with the new development,” he added.


The entry of Naivas as the main tenant is foreseen to support the gait of customers to the mall’s other retail stores which include restaurants, coffee shops and beauty parlours.