Nike shoe brand sues Brooklyn art collective MSCHF over a controversial pair of "Satan Shoes" that contains a drop of real human blood in the soles.
The Sh106,000 ($1,018) coaches, which highlight an inverted cross, a pentagram and the words "Luke 10:18", were made using modified Nike Air Max 97s.
MSCHF delivered 666 pairs of shoes on Monday in partnership with rapper Lil Nas X and says they sold out in less than a minute.
Nike alleges trademark infringement.
The black and red shoes were "dropped" by MSCHF on Monday, matching with the launch of Lil Nas X's latest song Montero (Call Me By Your Name), which debuted on YouTube last Friday.
In the video, Lil Nas X is seen sliding down a stripper pole from heaven to hell, wearing a pair of trainers.
The imagery and the shoes reference the Bible verse Luke 10:18 - "So He told them, 'I saw Satan fall like lightning from heaven."
Each shoe stars a signature Nike air bubble cushioning sole, containing 60 cubic centimetres (2.03 fluid ounces) of red ink and a single drop of human blood, donated by members of the art collective.
Nike asked the court to terminate MSCHF from selling the shoes and prevent them from using its great Swoosh design mark.
"MSCHF and its unauthorised Satan Shoes are likely to cause trouble and dilution and create a false connection between MSCHF's products and Nike," Nike says in the lawsuit.
"There is already evidence of notable confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes, based on the mistaken belief that Nike has authorised or approved this product," the company stated.
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