With close to 12 million fans on Instagram alone, Saweetie has formulated an enthusiastic following for her musical skills and eye for fashion.
She previously ladled her feet in the beauty industry after the Matte Collection x Saweetie inaugurated on June 25.
She also has a brand named Icy that vend clothing motivated by her lyrics.
“My goal is to create a powerful business foundation—not something that’s just for clout or publicity—but a working machine that will last for decades to come,” she complained to Forbes.
“I want my great-grandkids running the Icy business.”
Saweetie added, “Partnerships have been a tremendous way to blend music, fashion and beauty. And I make music that goes enormous with campaign ads.”
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