Samsung showed off its newest Galaxy S smart phones, the Galaxy S23 Ultra, the Galaxy S23+, and the Galaxy S23, at an event at the Sarit Centre in Nairobi on Thursday.
The presentation event, which was attended by Samsung Africa President BS Hong and East Africa MD TS Lee, as well as local marketers and dealers, took place in San Francisco, United States, at the same time as the worldwide debut of the new Galaxy S smart phones.
A high-end, high-resolution camera with new picture functions, a battery with a longer life and faster charging, and a unique processor are just a few of the new phones' notable features.
"Higher demand for our high-end phones, like the continued success of the Galaxy S22 series and the highest-ever sales of foldables, improved the efficiency of our 2022 MX operations," said Hong, President of Samsung Africa.
"With the success of our new flagship model, I'm confident that East Africa will make a big contribution to the progress of Africa this year."
Phantom Black, Cream, Green, and Lavender are the four matte colors in the new collection that are inspired by nature. They will be on pre-order from February 2 until February 28, 2023.
Customers of Safaricom who pre-order the Galaxy S23 Ultra will automatically get an upgrade from 256 GB to 526 GB of device storage, which is worth Ksh. 20,000, as well as 10 GB of data every month for a year.
Customers who pre-order the Samsung Galaxy S23+ and Galaxy S23 will reportedly get a free silicone cover and 10 GB of data per month for a year.
"Additionally, the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 will be qualified for Samsung Care+, which includes free screen protection for a year."
"Pre-orders will be accepted at all authorized Samsung dealer locations," Mr. Hong stated.
Customers will need to pay Ksh. 209,999 for the Samsung Galaxy S23 Ultra 512 GB, while Ksh. 195,999 will get them the Galaxy S23 Ultra 256 GB.
The price difference between the Galaxy S23+ 256 GB and the Galaxy S23 256 GB is Ksh. 154,999 and Ksh. 135,999, respectively.
From March 1, 2023, all authorized dealer stores, like Safaricom stores, will be able to sell Samsung Galaxy S phones.
Charles Kimari, who is the Director of Mobile Experience at Samsung Electronics East Africa, says that the tech giant is looking for ways to make the new Galaxy S phones easier to get and cheaper for its customers.
"We do this, among other things, by forming strategic alliances with financial partners." We've already established a working relationship with KCB and Safaricom as the first two official device financing partners, and we're working to bring in additional partners to enable more Kenyans to purchase our devices at a pace that works for them. During the launch, he made a comment.
"We predict that these strategic alliances will influence Kenya's device acquisition environment."
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