Football Kenya Federation and Kenya Broadcasting Corporation signed a seven-year broadcasting agreement

On Thursday, November 30th, the Football Kenya Federation and Kenya Broadcasting Corporation signed a seven-year broadcasting agreement for the purpose of airing Premier League matches.



The Federation will receive Sh.114,937,500 in sponsorship for television rights and Sh.76,625,000 for radio rights. The amount will increase annually by Sh.15,325,000 over the course of the seven-year agreement.



During the official announcement, the FKF chieftain revealed that each team will annually receive Sh.10 million, with an extra Sh.5 million awarded to the league champion; the remaining Sh.11 million will be distributed based on log standings.



The league standings will determine the distribution of the remaining Sh.11 million, with the winner receiving Sh.5 million.



"This implies that clubs receive an additional amount in addition to the ten million." Suppose you receive Sh. 800,000 and the other receives Sh. 600,000; the amount continues to decrease. Furthermore, we will commemorate our athletes and referees as well," FKF President Nick Mwendwa explained.



Ababu Namwamba, cabinet secretary for sports, praised the sponsorship on the occasion, describing it as a victory for KPL clubs.



"I informed FKF that finishing second and tenth, rather than seventeenth, must suggest that the results are significant. Ababu guaranteed that the position one attains on the register must be directly proportional to the financial bundle.



Simultaneously, the CS emphasised the necessity of a comparable programme for the Kenya Women's Premier League.



"My attempt to include the Women's Premier League in this arrangement was unsuccessful, despite my desire for their inclusion.



"We have already begun conversations for the Women's Premier League, and we anticipate being able to develop an incentive package for them," according to the CS.



Azam, an FKF PL broadcasting partner who signed a multibillion-dollar contract with the federation in August, may find the agreement problematic. 


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