MultiChoice, the parent company of DStv, is exploring the launch of a sports-only subscription package in response to a significant decline in its subscriber base, with reports indicating a loss of over 1.2 million subscribers in recent years.
The move, announced by MultiChoice Group CEO Calvo Mawela on June 12, 2025, aims to address growing customer demand for more flexible and affordable packages, particularly for sports enthusiasts who have long criticised DStv’s high-cost bundled offerings.
According to industry reports, MultiChoice is investigating unbundling its popular SuperSport channels, which cover major events like the English Premier League, UEFA Champions League, rugby, cricket, and motorsport, from its broader entertainment bouquets.
The initiative, still in its early stages, is part of a broader channel composition review to adapt to shifting consumer preferences and counter competition from streaming giants like Netflix and Disney+.
Mawela told TechCentral that a decision on the sports-only package’s structure, pricing, and rollout could be finalised within the current financial year, with updates expected as progress is made.
The announcement follows a reported $45 million loss for MultiChoice, compounded by a 17% drop in DStv Premium subscribers since 2021, with active subscription days also declining significantly.
That model, which allowed subscribers to add sports packs to a mandatory 67-channel entertainment package, was never fully implemented.
Adding complexity, MultiChoice’s prospective acquisition by French media giant Canal+ raises questions about the sports-only package’s future. While Canal+ offers a standalone sports bouquet in France for €34.99 (R720) per month, its CEO, Maxime Saada, previously stated in 2024 that unbundling SuperSport was unlikely, arguing that sports and entertainment bundling drives subscriptions.
With regulatory approvals still pending from South Africa’s Competition Tribunal and the Independent Communications Authority of South Africa (Icasa), it remains unclear whether Canal+ will support or reshape MultiChoice’s plans.
The proposed sports-only package has sparked hope among fans, with @EddiePages suggesting a football-only package priced at KSh 7,000 (R350) monthly could attract subscribers.
However, concerns persist about affordability, with some users warning that high pricing could deter potential customers, especially as alternatives like Showmax’s R69 Premier League package and unofficial streaming sites gain traction.
MultiChoice has emphasised its commitment to delivering value and flexibility but cautioned that the commercial impact and customer value of the sports-only package are still under review.
As DStv faces pressure to retain its market dominance in Africa’s pay-TV sector, the success of this initiative may hinge on balancing competitive pricing with the high costs of exclusive sports rights.
