The Tokyo 2020 Olympic Games comes after the Euro 2020 with a live broadcast on free-to-air television in Kenya after a deal sealed between sports marketing company Infront and Kenyan media organisation, The Standard Group PLC.
A section of the deal, coverage of the Tokyo 2020 Olympics, scheduled to take place from July 23 to August 8, will be aired on KTN.
Talking about the new contract, Standard Group’s chief executive Orlando Lyomu said, "The Olympic Games are the climax of sport for many athletes and it is only right that millions of fans watching from home can be a part of that celebration.
"This is about guaranteeing that the future of the Olympic Movement remains strong in Kenya and our free-to-air coverage on KTN will offer greatly to this objective.
"We are committed to nourishing and promoting the development of sports talent among Kenya's youth and are working with various allies to accomplish this.
"This agreement with Infront to broadcast the Olympic Games is therefore of major significance in inspiring our young sportsmen and women to aspire for the Olympic dream."
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