GOtv & DSTV Step-Up campaign photo


Multichoice Kenya inaugurated a package upgrade promotion on their platform GOTv and DSTv targeting to transfer more subscribers to further premium monthly subscriptions.


MultiChoice unveiled the campaign dubbed Step Up Promotion where consumers pay for a package higher than their last active subscription and then get connected to the next higher package.


MultiChoice Kenya Head of Marketing, Celeste Muli, Head of Customer Value Management, Lucy Mwakalama and Corporate Affairs Manager, Philip Wahome launched the GOtv & DSTV Step-Up campaign.


GOtv & DSTV Step-Up campaign.


For an example, a customer on the DStv Access package that goes for Sh1,050 per month can pay Sh1,500 which is the price for the Family package and watch Compact package content which costs Sh2,800.


On GOTV, a customer on GOTV plus package that goes for Sh 870 per month can pay Sh1,150 which is the price for GOTV Max package and watch GOTv Supa package content which costs Sh 1500.

The upgrade is within 48 hours at no extra cost. It is available to active, new or deactivated customers.


The promotion will not be eligible to clients who have made a full-year subscription, under DStv Compact Plus, DStv Premium, Gotv Max or Gotv Supa packages.

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