After getting the Disruptive Marketing Award 2020, MediaPal firm becomes Google's premium ad network

 

MediaPal, an advertising technology startup, was named overall winner in the Disruptive Marketing (Tech marketing) category at the Marketing Society of Kenya (MSK) awards in Nairobi in 2020. MediaPal continues to thrive.

In collaboration with MediaPal, GroupM Africa, and the United Nations High Commissioner for Refugees (UNHCR), MediaPal created a winning campaign for the 2020 Ramadan contribution drive for refugees, allowing them to feel like part of the community throughout Ramadan.

Users could enter their phone number and amount in the MediaPal advertising format, which launched the mobile money STK prompt, allowing them to finish the purchase or contribution from the banner advertisement.

"We are ecstatic to have won the overall award in the disruptive marketing category. I credit this honour to MediaPal's committed staff, who are daring and expressive with technology, as well as our customers, who trust in us and challenge us, driving us to such advancements," stated Maurice Juma, co-founder and CEO of MediaPal.

MediaPal, which was founded in 2017, has evolved into a data-driven omnichannel programmatic advertising platform with a worldwide reach that revolutionizes how businesses connect with viewers in the digital economy.

Programmatic advertising, or the use of data to segment consumers online, is the emphasis of MediaPal. Individuals can be targeted on the sites/apps they are most likely to engage with and at the time they are most likely to engage with them using programmatic technology.

Programmatic advertising, or the use of data to segment consumers online, is the emphasis of MediaPal. Individuals may be targeted on the sites/apps they are most likely to engage with and at the times they are most likely to engage, making advertising feel current rather than obtrusive.

Advertisers may only pay for ads that are delivered to the right people at the right time with MediaPal Programmatic advertising, which ensures viewing, brand safety, and reach to a high-quality audience utilizing premium data.