Kenya and the European Union (EU) are working together to improve their trade and economic relationship with the Kenya-EU Economic Partnership Agreement (EPA) that started in July 2024.
At the EU-Kenya Business Forum in Nairobi in 2025, people talked about digital trade, which includes online shopping, artificial intelligence (AI), and blockchain technology.
President William Ruto started the European Business Chamber (EuroCham) to help businesses in both regions work together.
Kenya and the EU want to solve problems that make trade difficult, encourage sustainable growth, and strengthen their economic connections.
The EU is an important trade partner for Kenya, making up 16% of Kenya’s exports and 10% of its imports.
During the Kenya-EU Business Forum in Nairobi, President Ruto met with Thomas Östros, who is the Vice President of the European Investment Bank.
At this event, President Ruto and EU Commissioner for Trade and Economic Security Mr. Maroš Šefčovič talked about the importance of using the EU-Kenya Economic Partnership Agreement.
They emphasized that this agreement should not only help increase Kenya’s exports but also create a fair and beneficial trade relationship for both sides.
As trade becomes more digital, Kenya has the chance to become a leader in financial services and business process outsourcing in the region.