Have you ever thought about how Fabrizio Romano has become a major name in football news and makes a lot of money while breaking transfer stories before anyone else? Here’s the story of how the “Here We Go” king earns his income and always knows what’s happening first.
Fabrizio Romano is not like other journalists. He has built a personal brand. With over 80 million followers on different platforms by 2025, he is the main source for transfer news. Fans eagerly wait for his famous “Here we go!” which means a deal is confirmed. But how does he make money from this?
Different Ways to Earn Money
Romano has found smart ways to make money. He began with traditional jobs in media, but now his income comes from various sources. He writes for well-known places like The Guardian and appears on channels like Sky Sports and CBS Sports, which pay him for his insider information. But that’s just the start.
Social Media Success
Fabrizio’s huge online following means money in his pocket. He has a YouTube channel with nearly 3 million subscribers and is popular on Instagram, Twitter (X), TikTok, and more. These platforms pay him for ads and bonuses because he is one of the top creators.
It is estimated that he makes around $300,000–$400,000 every month from his social media activities. Instagram is particularly profitable for him, providing most of that amount. Even Twitter’s new ad-sharing program reportedly gives him tens of thousands of dollars each month. In simple terms, sharing breaking news with millions of people pays very well.
Guest Appearances
Fabrizio also earns money by making special appearances. Some football clubs invite him to announce new signings in official videos. Fan media, like club-specific YouTube channels and podcasts, often feature him for updates – and he does not do that for free. Every time his name or face is used to attract an audience, there’s usually a payment involved.
A Bit of Controversy
Fabrizio likes to be seen as an independent journalist, and there’s no public proof that he gets paid for every tweet. However, in 2024, a report came out suggesting some clubs in Scandinavia were offered a service by a company linked to Romano: for a fee, he would promote their transfer news on his social media.
This raised some questions about his methods. While he hasn’t provided many details, it hints that some of his posts may be more about business than just journalism.
How Does He Get News First?
Fabrizio stays on top of everything through hard work and a large network. During busy transfer seasons, it’s said he only sleeps about 5 hours a night! The rest of the time, he is busy on his phone with sources from different parts of the world.
He has many contacts including agents, club owners, and even other journalists, all giving him information. He built these connections over years by being active and talking to many people. He started looking for news at a young age and hasn’t lost that drive.
Players Reach Out to Him
Believe it or not, some players contact Fabrizio directly! He has shared that many players either message him or respond when he reaches out to share inside information. Some have even asked him to share news about wanting to leave their club.
Why? Because when Romano tweets about them, it can attract attention from other clubs. It shows how influential he is – players see him as a way to express their wishes. Imagine getting a direct message from a player asking you to say they want to transfer! That’s how connected Romano is.
Fabrizio Romano has changed football transfer journalism. Through his hard work, a wide network, and smart business decisions, he has turned insider news into a successful career.
He gets information before anyone else by being very connected, and he knows how to profit from sharing that news with the world. Whether you admire him or doubt him, it’s clear that he has transformed the game.
