Standard Group Secures Exclusive EPL Radio Rights for 2025/2026

Standard Group wins exclusive rights to broadcast EPL Matches on their radio stations for the 2025/2026 English Premier League season in Kenyan territory. “No other radio station is permitted to air or attempt to air EPL in Kenya. Radio Maisha, Spice FM, and Berur FM have exclusive rights to broadcast the EPL matches in Kenya,” Standard Group warn other stations.

The Standard Group PLC has clinched exclusive EPL radio rights for the 2025/2026 English Premier League season in Kenya, solidifying its position as the leading broadcaster for football fans across the nation.

In a notice issued on August 13, 2025, the media giant announced that its stations, Radio Maisha, Spice FM, and Berur FM, will exclusively air live commentaries of all 380 EPL matches, barring other radio stations like Radio Jambo from broadcasting the games.

This landmark deal ensures Kenyan football enthusiasts can tune in for comprehensive coverage of the world’s most popular football league. The 2025/2026 EPL season, kicking off on August 15, 2025, promises thrilling action with defending champions Liverpool facing AFC Bournemouth in the opening match.

The Standard Group’s exclusive EPL radio rights grant sole authority to transmit live audio commentaries within Kenyan territory, a move that reinforces its dominance in sports broadcasting.

The media house warned that any unauthorised attempts by other stations, such as Radio Jambo, to air EPL matches will face immediate legal action, emphasising the strict enforcement of its licensing agreement.

This acquisition builds on the Standard Group’s history of securing EPL radio rights, having previously held licenses for the 2022/2023, 2023/2024, and 2024/2025 seasons.

The 2025/2026 deal, reportedly costing close to Ksh40 million for a three-year cycle, shows the competitive nature of broadcasting rights in Kenya’s media landscape.

Unlike Radio Jambo, which now focuses on popular shows like Patanisho, Radio Maisha, Spice FM, and Berur FM, Radio Maisha will deliver live match updates, expert analysis, and fan engagement, catering to Kenya’s passionate football audience.

The EPL’s global broadcasting framework is highly structured, with rights sold through complex licensing agreements. In Kenya, the Standard Group’s exclusive EPL radio rights prevent other broadcasters from airing matches, preserving the value of the deal.

Internationally, the Premier League generates massive revenue, with the UK’s 2025–2029 broadcast cycle valued at £6.7 billion, while international deals contribute £3.84 billion annually. In Kenya, fans can expect vibrant commentary in Swahili on Radio Maisha, English on Spice FM, and Kalenjin on Berur FM, ensuring accessibility across diverse linguistic groups.

The announcement comes amid growing excitement for the 2025/2026 EPL season, featuring newly promoted teams Leeds United, Burnley, and Sunderland.

The Standard Group’s stations are gearing up to cover key fixtures, including high-profile clashes like Manchester United vs. Arsenal and Chelsea vs. Manchester City.

Social media fans reflect strong fan anticipation, with some praising the Standard Group’s commitment to delivering top-notch EPL coverage, while others speculate on the impact for rival stations like Radio Jambo, now limited to non-EPL content like Patanisho.

Benedict Omollo, Standard Group’s Chief Officer for Operations and Strategy, stated, “As EPL broadcast rights holders, we are committed to bringing ardent football fans top-notch entertainment.”

This sentiment resonates with Kenya’s vibrant football culture, where the EPL commands a massive following. The media house’s investment in exclusive EPL radio rights reflects its strategy to dominate the sports broadcasting market, offering fans an immersive listening experience.

The exclusion of other stations, such as Radio Jambo, highlights the competitive stakes in Kenya’s media industry. Radio Jambo, once a key player in EPL broadcasts, now focuses on talk shows like Patanisho, leaving the Standard Group as the sole provider of live EPL radio coverage.

This shift has sparked discussions on social media about the evolving media landscape and the financial barriers to securing broadcast rights, with some users noting the high costs involved.

As the 2025/2026 EPL season approaches, Kenyan fans are urged to tune into Radio Maisha, Spice FM, and Berur FM for exclusive EPL radio rights coverage.

The Standard Group’s stations promise comprehensive match commentary, pre- and post-game analysis, and fan-driven content, ensuring no moment of the season is missed.

With legal warnings issued to competitors, the media house is poised to maintain its monopoly on EPL radio broadcasts in Kenya. The Standard Group’s exclusive EPL radio rights for 2025/2026 mark a significant milestone in Kenyan sports broadcasting.

As anticipation builds for the EPL’s opening weekend, the Standard Group’s commitment to quality coverage solidifies its role as Kenya’s premier sports broadcaster.