Kenyan comedian Eric Omondi has started his own sports betting platform called Betkali. He announced it during a live session on December 19, 2025, where he got emotional talking about past struggles. The site runs under Bet Kali Limited, a company he owns, and operates at www.betkali.ke.
Omondi broke down in tears as he spoke. He opened up about the mental strain from his Sisi Kwa Sisi initiative, where he helps Kenyans in need. Cases come in every day, and handling them has been hard. He mentioned failed businesses before this one. Some ventures did not work out, but he sees Betkali as a way to create something lasting.
He promised to give 20 percent of the company’s profits to charity. That money will go toward helping people through his foundation. Omondi said the idea is to turn betting into a tool for good. Many fans liked that part. Others questioned entering the betting industry, given concerns about addiction among youth.
Betkali joins a crowded market in Kenya. The Betting Control and Licensing Board lists it among licensed operators. Dozens of sites compete, from big names like Betika to newer ones. Betting has grown fast here, mostly online with mobile money like M-Pesa.
Omondi has a large following from comedy and activism. He often speaks on social issues. This move into business surprised some. In the past, he lost deals with betting firms over content they saw as risky. Now, he runs his own.
During the launch, he talked about running for political office someday. But the focus stayed on Betkali and his emotional state. Clips from the event spread quickly on Instagram, TikTok, and Facebook. People shared reactions, some supportive, others worried about his health.
The betting sector faces tight rules. Taxes and ads get watched closely. Omondi’s entry adds a celebrity touch. Fans wait to see if it stands out with the charity angle.
Omondi asked for support but reminded people to bet responsibly. He has dealt with personal challenges, like helping others while managing his own life. This launch shows another side of him as an entrepreneur.
Online talk continues. Some praise his honesty in getting emotional. Others debate betting’s impact. For now, Betkali is live, and Omondi pushes it as a fresh option.
Stories like this mix entertainment, business, and social issues in Kenya. Many follow to see what happens next. The platform targets local users with sports bets and more. Time will tell how it does in a tough market.