Morara Kebaso opens the multi-million Morara Home Furniture showroom in Utawala today, marking a major milestone for the outspoken civic activist turned entrepreneur as his flagship brand celebrates exactly six years in business with a grand launch along Eastern Bypass next to Fun City.
The three-storey glass-fronted outlet, covering over 18,000 square feet, stocks everything from Italian leather sectionals and solid mahogany dining sets to custom children’s bunk beds and office ergonomics, with price tags ranging from KSh 18,000 for accent chairs to KSh 4.2 million for limited-edition hand-carved four-poster beds locally and imported from Indonesia.
Kebaso personally cut the ribbon at 10 a.m. before hundreds of supporters, Gen Z admirers, and local leaders who braved the morning traffic jam to witness the event.
Speaking to journalists inside the air-conditioned showroom, the 31-year-old, who shot to national fame leading the 2024 anti-finance bill protests, said the new branch represents “proof that young Kenyans can turn anger into assets.”
He revealed he started Morara Home Furniture in 2019 with only KSh 350,000 in savings from his previous graphic design gigs and a small loan from his mother, operating from a 200-square-foot container along Kangundo Road.
“Six years ago people laughed when I said I wanted to sell furniture while doing civic education. Today the same people are here taking photos on our KSh 850,000 recliner sofas. That is the Kenya I fought for on the streets, where hustle meets purpose,” he told the crowd.
The Utawala branch is the company’s fourth physical store after successful outlets in Ruaka, Kitengela, and Mlolongo. Company records filed at the Registrar of Companies show Morara Home Furniture Limited posted KSh 187 million turnover in the financial year ending June 2025, up from KSh 62 million the previous year, with net profit crossing the KSh 40 million mark for the first time.
Customers streaming in throughout the day enjoyed opening discounts of up to 35 percent; zero-interest installment plans through partnerships with KCB M-Pesa and Absa Timiza; and free delivery within Nairobi Metro.
Inside, the showroom is divided into lifestyle zones: a minimalist Scandinavian corner, a bold Afro-fusion section featuring kitenge-upholstered armchairs, and a luxury wing with Swarovski-studded mirrors.
A digital design studio on the top floor allows clients to customise pieces in real time using augmented reality screens—a technology Morara says he funded from personal savings and profits, refusing to allow external investors to maintain full ownership.
From tear-gas-filled streets to temperature-controlled furniture halls, Morara Kebaso’s journey is still inspiring a generation that believes activism and enterprise can walk hand in hand.
