Popular Nigerian businessman Obi Cubana has been named the South East Coordinator for the City Boy Movement, a youth support group linked to President Bola Tinubu. The appointment, announced recently, has put him in the spotlight again as Nigerians discuss his new political role ahead of the 2027 elections.
Obi Cubana, whose real name is Obinna Iyiegbu, runs the Cubana Group. He owns hotels, clubs, and other businesses across the country. Many know him from his nightlife spots in Abuja and Lagos.
He comes from Anambra State in the South East and has built a big following through charity work and high-profile events. His mother’s burial in 2021 drew crowds and showed his influence in the region.
The City Boy Movement started in 2022 as a group to back Tinubu during his presidential campaign. Seyi Tinubu, the president’s son, plays a key part in it. The group focuses on young people and pushes the Renewed Hope agenda, which covers jobs, economy, and development. It has chapters across states and holds events to rally support.
As South East Coordinator, Obi Cubana will work to get youth in the five states involved. That means Abia, Anambra, Ebonyi, Enugu, and Imo. His job includes building backing for the government and its plans. Posts online say the move aims to strengthen ties in an area where Tinubu got fewer votes in 2023.
News of the appointment spread fast on social media. Facebook and Instagram pages shared photos and messages congratulating him. Some called it a smart pick because of his connections with young entrepreneurs and celebrities. Others questioned if it would change views in the South East, where many support opposition parties like Labour.
Obi Cubana has stayed out of full-time politics before. He has hosted events with leaders from different sides. This role marks a clearer step into backing the current administration.
In Nigeria, businessmen often get involved in politics. They bring networks and funds. Obi Cubana fits that. His brand reaches people who follow lifestyle and success stories. The movement likely hopes he can turn that into votes or at least positive talk.
Reactions mix. Supporters of Tinubu see it as a boost for youth engagement. Critics say it is another way to pull in influencers without fixing core issues like hardship.
For those looking at Obi Cubana City Boy Movement appointment, it ties into bigger shifts. The South East has pushed for more inclusion since 2023. Tinubu has made visits and promises there. Adding a figure like Obi Cubana could help those efforts.
Obi Cubana has not said much yet. His pages show business as usual. But the role might mean more public stands soon.
This development adds to political news in Nigeria. Youth make up a big voting block. Groups targeting them matter. The movement’s site lists goals like empowerment and good governance.
In Anambra and nearby states, locals watch closely. Obi Cubana’s home base gives him ground advantage. Past events he hosted drew governors and ministers.
As 2027 nears, more names might join similar groups. Appointments like this signal planning starts. For now, Obi Cubana’s new title keeps him trending. It blends business fame with politics in a way many find interesting.
Stay with stories on Obi Cubana and City Boy Movement in Nigeria. More details could come from official statements soon. The South East role highlights efforts to widen support.



