Influencer Nicolette Pardo Molina, better known as La Nicholette or La Muchacha del Salado, was kidnapped on January 20, 2026, in Culiacán, Sinaloa. The armed men took her in broad daylight in the Isla Musalá neighbourhood, and as of January 22, authorities still have no trace of her.
The incident happened in the afternoon, between 4 and 5 PM, near Plaza 11:11. Witnesses and security camera footage show two or three young men arriving in a white Toyota Corolla or similar car. They approached her, there was a brief struggle, and they forced her into the vehicle. Her purple Tesla Cybertruck, one of her most recognisable possessions, stayed behind with the doors open. Police later towed it away for investigation.
Video from the Cybertruck’s own cameras captured part of the abduction. The clip spread quickly on social media, which is why the case gained attention so fast. People recognised the distinctive lilac-coloured truck immediately.
Nicolette Pardo Molina is 28 years old and originally from the El Salado area, which explains one of her nicknames. She built a large following on TikTok and Instagram with videos about her daily life, fashion, and business ventures.
She owns a boutique in Culiacán and sells merchandise like caps and clothing online. She also has an OnlyFans account where she shares adult content. Many know her for her flashy style: luxury cars, designer outfits, and frequent posts from parties and trips. The custom Cybertruck became part of her image; she often showed it off in videos.
Authorities in Sinaloa acted quickly. The state prosecutor’s office activated Protocolo Alba, the official search system for missing women in Mexico. It involves coordinated efforts between police, family, and media to spread information fast. Investigators are reviewing the security footage and interviewing people who were near Plaza 11:11 that afternoon. So far, no group has claimed responsibility, and officials have not named a motive.
Culiacán has seen violence linked to organised crime for years. Sinaloa state is home to the Sinaloa Cartel, and kidnappings happen from time to time. Some online comments speculate that the case could be connected to criminal groups, but police have not confirmed anything like that. They are treating it as a standard missing person investigation for now.
Family and friends have stayed quiet publicly. A few close contacts posted requests on social media asking anyone with information to contact authorities. Her social media accounts stopped posting right after the incident. The last story she shared was from earlier that day, showing her driving the Cybertruck through the city.
The case has worried many of her followers. Thousands of comments on her old videos express concern and prayers for her safe return. Some people in Culiacán say the neighbourhood felt normal that day until the news broke. Plaza 11:11 is a busy shopping area with restaurants and stores, not usually a spot for this kind of crime in plain view.
Search efforts continue. Police patrols have increased in the area, and checkpoints have appeared on some roads leaving the city. The prosecutor’s office promised updates if new information comes in. For now, the main hope rests on the video evidence and any tips from the public.
Cases like this remind residents how quickly things can change in Sinaloa. High-profile people sometimes become targets, though most kidnappings involve demands for money that never reach the news. Nicolette’s visibility made this one different; the viral video forced immediate attention.
Two days later, the questions remain the same. Where is she? Is she safe? Authorities keep working, but families in similar situations know the first hours and days matter most. People in Culiacán and across Mexico wait for any positive news.