The 2022 FIFA World Cup matches will be broadcast live from Fan Parks by Radio Africa Group and Media Max Network.
The media reported on Monday that this came after a partnership with AFS International to broadcast 28 games in seven fan parks around the nation.
The screening will be held in several cities and towns, including Nairobi, Mombasa, Nakuru, Kisumu, Eldoret, Meru, and Machakos, according to a joint announcement from Media Max CEO Ken Ngaruiya and Radio Africa Group CEO Patrick Quarcoo.
During the whole time, the event will be held in Qatar, from November 20 through December 18, there will be open screenings.
According to Andrea Silva, the head of AFS International, this is the first time FIFA has given these rights to Kenya.
Silva said, “We are thrilled to join with Kenya’s top media networks, Radio Africa and Media Max Networks, to create an opportunity of a lifetime for Kenya.”
Supporters must have reservations in order to enter the FIFA Fan Parks to avoid overcrowding, but admission is free.
Huge displays and top-notch audio systems will be available in the Fan Parks, allowing spectators in the different venues to watch and enjoy the games.
Prominent political officials, corporate moguls, and social media, radio, television, and radio personalities from Kenya will watch the games.
“The sports themselves don’t define the matches. The FIFA 2022 World Cup screenings are a fantastic way for Kenyans of all political persuasions, ethnicities, religions, and genders to interact, engage, form friendships, and come together. Hundreds of Kenyans are anticipated to attend and witness the action in the amazing fan parks located all around the nation, “quoting Quarcoo.
According to Ngaruiya, major Kenyan companies, county governments, parastatals, and corporations are asked to collaborate with them and show off their products at the screening events.
Ngaruiya said that businesses will be able to interact with customers and get their brands out there directly during the whole FIFA World Cup 2022.
Radio Africa Group and Media Max Network are in charge of most people who listen to the radio and millions of people who watch TV and use social media.
About Sh605,250,000 has been spent by the biggest media companies on advertising and marketing for the FIFA World Cup 2022 Fan Parks.