Captain Morgan, the leading rum brand of East Africa Breweries Limited, is preparing to launch a new personalization campaign in Meru. The event, 21st September 2024, at Ridgeways Garden in Meru and promises to be an exceptional experience for rum enthusiasts across the mountain region.
The personalization campaign aims to leverage consumer personas to celebrate the flava in Captain Morgan, connect, and give a personal touch to their favorite rum.
Consumers will have the opportunity to get customized Captain Morgan bottles on personalized labels featuring names such as Captain Kiongoz, Captain Chill Mode, Captain Vybz, Captain Turn Up, Captain Selekta, and Captain Dundaah.
In preparation for the event, the brand has announced a solid line-up that will unleash the ultimate experience for fans and Captain Morgan’s consumers in Meru.
The event will feature thrilling performances from talented artists, DJs, and MCs, including Captain Morgan’s lead influencer and Amnesia hitmaker, Mejja, the Kenyan Rap Queen Maandy, Lele Hitmaker YBW Smith, and song writer and recording artist Jaysoul.
Hype masters MC Gogo and Hype Ola will host the event to keep the crowd upbeat and dancing all night.
Spinning the latest hits back-to-back and bringing their unique flavor to the decks will be an ultimate DJ powerhouse, including DJ Kalonje, DJ Daffy, DJ Final, and DJ Starmie.
The Meru Spice Takeover event launch is part of Captain Morgan’s broader ‘Spice On campaign’, which celebrates the brand’s adventurous spirit and commitment to adding a bold twist to your spice to life’s everyday moments.
The ‘Spice On’ campaign encourages fans to bring their creativity and individuality to the forefront, making every Captain Morgan experience uniquely theirs.
“We understand that our consumers are looking for something easy, fun, and that tastes good, befitting their social connection moments. In this regard, we are very excited to once again engage with our consumers and bring them an innovative and exciting campaign that aligns with their everyday occasions and connection moments.”
“The campaign aims to leverage our consumers’ personas to celebrate Captain Morgan’s flava, which is best described as ‘Spice’,” said Davis Changalwa, Brand Manager, Captain Morgan.
“Captain Morgan has always been about fun, adventure, and bold expression. With this campaign, we’re thrilled to offer our fans in Meru and beyond a chance to make their mark on our brand. Whether it’s for a special occasion or to add a personal twist to your rum, this is an experience you won’t want to miss,” he added.
Consumers who wish to attend the event can get tickets in advance from EABL’s e-commerce platform, Ke.thebar.com, or at the gate, where they can purchase Captain Morgan 750ML for 3 tickets or 250ML for 1 ticket.
Don’t miss your chance to be part of this unforgettable experience, and spice it up!
