The Dama Mobile Spares billboard has garnered attention, particularly due to recent discussions on social media.
The billboard in question features Dama, or Damaris Wanjiru Muriithi, the founder of Dama Mobile Spares, a well-known supplier of mobile phone spares in Nairobi, Kenya.
Given the context, it appears that the billboard was intended to promote her business but has also become a topic of discussion due to the person featured on it.
Some users on X have found it amusing or ironic that Dama herself is on the billboard, suggesting that she should be promoting mobile spares rather than featuring herself prominently.
There’s a sentiment that the branding might be off-target, focusing more on the person than the product.
There’s also mention of a feud between Dama and a radio presenter, Muthoni, who was featured on the billboard. According to sources, this might have been a strategic move by Dama to leverage the controversy for publicity, or it could be a genuine act of support by friends, as claimed.
Dama Mobile Spares has built a reputation as a leading distributor of mobile phone spare parts in Kenya. Dama’s entrepreneurial journey from humble beginnings to owning a thriving business has been highlighted in various media, showcasing her as an inspirational figure in the Kenyan business landscape.
The use of Dama’s image on the billboard could be seen as an attempt at personal branding, making her the face of the company, which might resonate well with customers who know her story or might backfire if the focus is perceived as too personal rather than product-focused.
The controversy surrounding the billboard, whether intentional or not, has certainly increased visibility for Dama Mobile Spares, prompting discussions that could lead to increased brand recognition, albeit with mixed connotations.
The discussion around the billboard reflects a mix of admiration for Dama’s business acumen and critique of the marketing strategy.
It highlights how personal branding in advertising can be a double-edged sword, especially in a context where personal stories and controversies can overshadow the actual product or service being offered.
Dama Mobile Spares billboard has become a focal point for both marketing critique and social media banter, illustrating the complexities of advertising in the digital age where personal narratives can significantly impact brand perception.
