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Safaricom Launches Ziidi Money Market Fund

Safaricom PLC has launched the Ziidi Money Market Fund (MMF), which has been integrated into the M-PESA platform. This launch marks Safaricom’s second venture into money market funds after their initial product, Mali, launched in 2019. Here’s the latest information about Ziidi:

The fund is managed in partnership with Standard Investment Bank and ALA Capital Limited. Initially, Sanlam Investments East Africa Limited was also listed as a partner, but recent updates indicate that Sanlam was dropped from managing the fund.

Ziidi allows for a minimum investment of Kshs 100 (approximately $0.77). Users can access this fund directly from their M-PESA wallets, making it a convenient option for M-PESA subscribers to invest and grow their wealth.

Since its launch in December 2024, Ziidi has attracted over 450,000 opt-ins and has amassed KES 2.85 billion in assets under management.

This number includes assets that were moved over from the Mali MMF, indicating a successful transition and growth for the new fund.

The fund operates under the regulation of Kenya’s Capital Markets Authority (CMA), ensuring it meets the necessary standards for collective investment schemes.

The launch of Ziidi MMF is seen as part of Safaricom’s strategy to expand its footprint in the financial services sector, enhancing its offerings beyond traditional telecommunications and supporting Kenya’s financial inclusion strategy.

This initiative not only diversifies Safaricom’s revenue streams but also aligns with broader national goals of financial inclusion by providing Kenyans with accessible and secure investment opportunities.

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