Former nominated Senator Millicent Omanga has officially launched her latest venture, a multimillion-shilling luxury lounge named Whisky Hub, located along Chole Road in the upscale Masaki neighbourhood of Dar es Salaam. The high-end establishment opened its doors to invited guests on Friday night in a colourful ceremony attended by Kenyan and Tanzanian business personalities, musicians, and socialites.
The Millicent Omanga Whisky Hub launch marks the politician-turned-entrepreneur’s bold entry into Tanzania’s competitive hospitality and nightlife scene.
Speaking during the ribbon-cutting event, Omanga revealed that the project cost well over KSh 120 million and features premium whisky collections, a rooftop VIP section, and live entertainment stages.
“This is just the beginning. Tanzania has welcomed me with open arms, and I plan to open more branches across East Africa very soon,” she told reporters.
The former senator, who stepped away from active politics after the 2022 general election, has been quietly building her business portfolio across the region.
Sources close to the project say the Whisky Hub in Dar es Salaam is the first of at least three planned outlets, with Kigali and Kampala already identified as the next destinations.
Interior photos circulating online show elegant leather seating, mood lighting, and shelves stocked with rare single malts and limited-edition bottles from Scotland, Japan, and Ireland.
Tanzanian authorities granted Omanga swift approvals for the liquor licence and entertainment permits, a move that has raised eyebrows among local operators who often complain about bureaucratic delays.
Business registration documents seen by bana.co.ke list the former senator as the majority shareholder through her company Milways Enterprises, with two Tanzanian partners holding minority stakes.
Several Kenyan celebrities who flew in for the Millicent Omanga Whisky Hub launch praised the venue’s world-class standards. Popular content creator Mungai Eve and former Nairobi Diaries actress Bridget Achieng were also spotted among the guests enjoying signature cocktails.
The launch comes barely eight months after Omanga opened a similar high-end club along Ngong Road in Nairobi under a different brand name.
Industry insiders say the rapid expansion is being funded through a mix of personal savings, bank loans, and private investors impressed by her growing social media influence and political networks.
Local media in Dar es Salaam have given extensive coverage to the Millicent Omanga Whisky Hub launch, with many describing it as a statement of Kenya-Tanzania business cooperation. The Tanzanian Revenue Authority confirmed that all required taxes and duties on imported spirits have been fully settled, dismissing online rumours of special treatment.
Omanga has remained coy about exact revenue projections but hinted that the Masaki location could generate up to TSh 80 million monthly once it reaches full capacity.
She has already advertised several job openings for mixologists, chefs, and security personnel, with preference reportedly being given to East African applicants.
The move into Tanzania’s nightlife sector positions the former senator alongside other Kenyan politicians who have successfully diversified into hospitality after leaving office. Political analysts say such ventures help maintain public visibility and financial independence ahead of possible future election comebacks.
As the Millicent Omanga Whisky Hub begins regular operations this week, reservations are reportedly filling up fast, with weekend tables already booked solid until mid-December. The establishment operates daily from 4 pm until late and promises themed nights featuring both local and international DJs.
For now, the former nominated senator appears fully focused on growing her business empire across borders, proving that life after politics can indeed be lucrative and glamorous when approached with the right strategy and timing.