Mungai Eve’s phone shop just opened its doors in Nairobi, and the internet cannot stop talking about it. The popular content creator turned business owner inaugurated her new venture over the weekend, and within hours, speculation flooded every corner of social media. Some people claimed the shop came from secret backers, while others pointed fingers at a well-known member of Parliament, Jalang’o. Eve listened attentively to every word and promptly clarified the situation.
She stood in front of the cameras during a recent interview and spoke with the calm confidence of someone who has heard these stories before. Eve told viewers she has never dated a married man and never will.
She said the idea of relying on anyone else for money does not match how she built her life or her brand. Instead, she pointed to years of consistent work creating videos, interviewing stars and growing her audience one post at a time. That hard effort she explained is what paid for the shop and everything inside it.
The store sits on the first floor of Midor Business Center, right opposite Bazar Plaza in the city center. Shop number F09 now stocks the latest Apple devices along with a selection of Samsung S-series phones.
Customers can walk in and find everything from sleek iPhones to practical accessories. Eve named the place EK iStore and invited everyone to come see it for themselves. A few fellow creators even showed up at the launch to cheer her on and take photos with the new stock.
This move marks another chapter for the 25-year-old who first rose to fame on YouTube. Back then she teamed up with director Trevor, and together they produced some of the most watched interview shows in Kenya.
After their split two years ago, many wondered what Eve would do next. She quietly rebuilt her own channel, kept her loyal fans and stayed away from drama. Now the phone shop shows she wants more than online fame. She wants something she can touch and grow in the real world.
The online reactions were swift and intense. One side congratulated her for turning ideas into action. They called her a perfect example of a young Kenyan woman betting on herself. Others, however, could not resist the gossip.
Posts linked her name to Jalang’o the Langata Member of Parliament and suggested the shop had powerful help behind it. Some even joked that married men must have funded the whole thing. Those claims spread quickly across X and Instagram until Eve stepped in.
In her interview she addressed the noise directly. She said she understands why people talk, but it does not change her path. The rumours she added actually make her smile because they prove people still think about her.
Yet she made one thing crystal clear. No married man will ever appear in her life or her business decisions. She repeated the line for emphasis so nobody could twist her words later.
Kenyan content creators often face this kind of pressure. One day they post a new car or a fancy trip, and the comments fill with questions about who paid. Eve has faced it before, especially after her public breakup.
This time, though, she seems ready to move past it. The shop represents independence. It shows she can create content, entertain audiences and still run a brick-and-mortar business at the same time.
Friends and fans who know her story say the launch feels like a natural step. She spent her early twenties learning cameras, editing videos and talking to celebrities. Those skills taught her how to connect with people.
Now she applies the same energy to selling phones. Early visitors to the store reported friendly service and fair prices. Some left with new devices and stories about meeting the woman they had watched online for years.
The timing also feels right for Nairobi. More young people here want to own their own businesses instead of depending only on freelance gigs or brand deals.
Eve joins a small but growing group of creators who turned their personal brands into physical stores. Her success could encourage others to take similar risks.
Of course not every comment stayed kind. A few voices online wondered if the shop would last or if the rumours would hurt sales. Eve has heard worse. She once spoke about ignoring the noise and focusing on her goals.
That attitude helped her survive the split with Trevor and rebuild her channel from scratch. It will likely serve her well as she learns the retail side of phones.
As the week goes on, the trending tags may cool down, but the shop remains open for business. Eve already hinted at more plans ahead, though she kept the details light.
For now she wants Kenyans to see her as more than the girl from the interviews. She wants them to see a woman who works hard, saves smart, and refuses to let gossip define her.
The launch has reminded everyone how quickly a simple business step can become national conversation in Kenya. Mungai Eve’s phone shop is not just another store in the city.
