Have you scrolled through your feed lately and spotted women rocking these daring outfits called backless dera? The backless dera challenge has exploded across platforms like TikTok, Instagram, and X, pulling in thousands of views and sparking all sorts of chatter. It started out tiny, but it quickly became a major sensation, especially in Kenya, where people are posting videos of themselves walking about in these breezy, open-back skirts.
Picture this: a dera is basically a loose, comfy dress that’s been a staple in East African fashion for years. Think of it as an easygoing outfit perfect for hot weather, often made from light cotton or colourful prints. Now, take away the back, add some ties or straps, and you’ve got the backless version that’s got everyone talking.
Women are tying them up in creative ways, sometimes with built-in support for extra confidence, and posting clips where they dance, pose, or just walk around showing off the look. It’s not just about the fashion—it’s turned into a full-on challenge where people challenge friends to join in, often set to upbeat music that gets your feet moving.
I first noticed this popping up on X a couple of weeks back. Posts like one from user @Onkundi01, who shared a photo with the caption about the challenge taking over the internet, racked up over 500 likes and hundreds of bookmarks in no time.
He even teased videos below, and sure enough, the answers were full of others offering their own opinions or asking where to acquire one. Another user, @Makiadi_, pointed out how these dresses are stirring up drama in relationships, with some husbands not too thrilled about the revealing style.
“Naambiwa na my Sleuths hizi backless Dera are already causing tensions in marriages hapa Nyumbani,” he wrote, and the post got more than 1,300 likes. It’s funny how a simple piece of clothing can spark such strong feelings, right?
Over on TikTok, the energy is even higher. Videos show creators like @_officialkinuthia exploring styles for plus-size folks, giving tips on how to rock the look without feeling self-conscious. One clip talks about making your own backless dera at home, using affordable fabrics and quick sewing hacks.
Others join dance challenges, twirling to popular tracks while the camera zooms in on the back detail. Hashtags like #backlessdera and #derachallenge are blowing up, with millions of views combined.
A woman joked about hunting for the perfect dera in Kenyan markets, only to find them sold out everywhere. “Sold out everywhere 💔 #dera #kenya,” she captioned it, and viewers chimed in with their own shopping stories.
Instagram isn’t far behind. A post from @stephaniemwaura praised her photographer for capturing her in a backless dera on the beach, calling it “The Backless Dera A.T.E. Crock it” with fire emojis all over. Comments poured in, from compliments like “Looking fine 🔥🔥” to questions about where to get one.
It’s clear this trend is boosting local businesses too—sellers are advertising wholesale prices, starting as low as 300 Kenyan shillings for regular dera and a bit more for the backless ones. Some even offer inbuilt bra support, making it easier for more people to try it out.
But not everyone’s jumping on board without a laugh. Comedian Mammito poked fun at the trend in a satire piece, saying, “Si za kila mtu,” which means “it’s not for everyone” in Swahili. She pretended to have unpleasant times while wearing one, such as when she had to deal with bra straps or felt exposed in public.
Her opinion became viral, which showed how body shapes affect it. It’s a nice reminder that trends can be entertaining, but they don’t have to work for everyone or every setting.
What is making this trend so popular? In locations like Kenya, where it becomes hot in the summer, backless styles help keep things cool and elegant. Social media handles the rest, making daily fashion into things that can be shared.
There were viral trends before, including dance crazes and cuisine hacks, but this one feels new since it has cultural origins. Dera dresses have been worn every day for a long time, but making small changes like this gives them a modern look that younger people prefer.
Of course, people have different opinions. Some people like the body positivity since ladies of various shapes show off their confidence. Others worry about modesty or practicality, like one Facebook user wondering how to wear it with curves: “Nimeona Kuna backless dera, and I’m here wondering how we girlies with boobies are going to rock them.” Solutions pop up in comments, from boob tape to custom fits.
It’s not just about the dress; it’s about expression, community, and a bit of cheeky fun. If you’re tempted to try it, check local markets or online sellers—but maybe start with a video watch first. Who knows, you might end up joining the wave yourself.
