ScanGroup has never fully recovered from the COVID-19 pandemic. The company had to lay off several employees during the country’s hard times.
Scangroup operates in Kenya, Uganda, Tanzania, Nigeria, and Ghana, with affiliates in Zimbabwe, Zambia, Mozambique, Malawi, Mauritius, and French West Africa. Scangroup is considered to be one of the biggest marketing firms in Kenya.
The company is the largest marketing and communication group operating in sub-Saharan Africa, using a multi-agency and multi-discipline model across Africa.
The company underwent restructuring due to an increase in taxes and other operational costs imposed by the current government.
WPP Scangroup moves to lay off 102 employees (86 contract workers and 16 permanent staff) as part of an ongoing downward restructuring.
The company directly reduced its workforce from 554 to 452. The company had over 800 employees by 2019.
The COVID-19 pandemic severely disrupted the business environment in 2020, leading to the layoff of 157 employees.
