In a groundbreaking move for the cryptocurrency world, Coinbase has rebranded its Coinbase Wallet to the Base App, launching a multifaceted platform dubbed “A New Day One” on July 17, 2025, to revolutionize the onchain economy.
This innovative app integrates social networking, trading, payments, and app discovery, aiming to make blockchain technology more accessible.
With support for multiple Ethereum Virtual Machine (EVM) chains and the introduction of FlashBlocks for faster transactions, the Base App is poised to enhance user interaction and drive widespread blockchain adoption, according to a Coinbase statement.
The rebranding of Coinbase Wallet to the Base App marks a significant step toward creating an all-in-one platform that blends social, financial, and technological functionalities.
Announced during Coinbase’s “A New Day One” conference, the Base App integrates social networking by Farcaster, encrypted messaging via XMTP, USDC payments, and trading, all within a single interface.
This transformation aims to simplify the onchain experience, making it as intuitive as using a traditional mobile app. By supporting multiple EVM chains, including Ethereum, Arbitrum, Optimism, Polygon, Avalanche, and Solana, the Base App ensures seamless interoperability across blockchain ecosystems, broadening its appeal to both crypto enthusiasts and newcomers.
A key feature of the Base App is its focus on the onchain economy, empowering users to create, trade, and monetize content directly. Through partnerships with platforms like Zora, creators can turn social posts into coins, enabling direct purchases and community tipping.
Coinbase has also introduced Base Pay, a checkout service that facilitates near-instant USDC transactions, and Base Account, a universal sign-in system that manages onchain identity across apps.
These tools eliminate traditional platform gatekeepers, offering creators more control over their content and earnings. Notably, Coinbase is waiving USDC transaction fees within chats and funding creator rewards to encourage engagement, though these rewards are unavailable in the EU and Canada.
The technical backbone of the Base App is bolstered by FlashBlocks, a revolutionary feature developed in collaboration with Flashbots, reducing block times on the Basechain (formerly Base) from two seconds to 200 milliseconds.
This makes Basechain one of the fastest Ethereum Layer 2 (L2) solutions, enhancing transaction speed and user experience. Currently in testing on the Base Sepolia testnet, FlashBlocks is expected to go live on the mainnet in Q2 2025.
Additionally, the Base App supports Base Appchains, customizable Layer 3 networks, and Smart Wallet Sub Accounts, which streamline multi-account management and improve security. These advancements position Base as a leader in blockchain scalability and accessibility.
Coinbase’s vision for the Base App extends beyond user experience to developer empowerment. The Base Build initiative, launched alongside the rebrand, aims to onboard 1 million developers by providing tools and resources for creating onchain applications.
The acquisition of Spindl, an on-chain advertising platform, further supports developers by increasing app visibility. This aligns with Coinbase’s goal of integrating 100 million users into the onchain economy, leveraging its 110 million verified users and $400 billion in assets.
The Base App also incorporates features like MagicSpend, allowing users to pay gas fees using Coinbase balances, reducing friction in on-chain interactions.
The rebrand has generated significant buzz on platforms like X, where users have praised the Base App’s potential to become crypto’s “everything app”.
Posts highlight its integration of social features, trading, and payments, with some calling it a direct competitor to other Web3 wallets like Pudgy Penguins’ Abstract Global Wallet.
However, users have downplayed the rebrand as a “revamped wallet with more functions,” suggesting it’s an evolution rather than a revolution.
Regardless, the Base App’s seamless interface and support for over 2 million tokens across eight chains have positioned it as a game-changer in the crypto space.
For those searching for Base App updates, the platform’s public rollout will follow a beta phase, with Coinbase inviting developers to integrate “Sign in with Base” into their apps.
The app’s focus on user-friendly features, such as gasless transactions for select mints and a 360-degree view of assets, NFTs, and DeFi positions, makes it a one-stop shop for onchain activities.
Shopify merchants can activate Base Pay starting July 17, 2025, with U.S. consumers eligible for 1% cashback later this year. As Coinbase continues to innovate, the Base App is set to redefine how users engage with the onchain economy, fostering broader blockchain adoption.
