Thai actress and model Orm Kornnaphat Sethratanapong, known for her breakout role in The Secret of Us, captivated audiences at the grand opening of BVLGARI’s flagship store in Chidlom, Bangkok.
The event, trending on social media, showcased Orm’s elegance as she represented the luxury brand, reinforcing her status as a rising global icon.
The collaboration, tagged with “ORM GOP BVLGARI TH”, highlights BVLGARI’s strategic partnership with Thailand’s entertainment elite to elevate its presence in the region.
Orm, often referred to as the “LingOrm” sensation alongside co-star Lingling Kwong, embodied BVLGARI’s timeless sophistication, donning pieces from the iconic Serpenti collection.
Fans praised her bold and breathtaking look, posting, “Orm for BVLGARI. Power. Grace. Presence.” The event, attended by Thailand’s high society and media, featured BVLGARI’s latest jewellery and watches and the Le Gemme Orom fragrance, a woody-sweet scent launched in 2022 with notes of Bourbon vanilla and oud.
Orm’s appearance, alongside her recent ELLE Thailand cover, solidified her as a brand ambassador; fans were urged to boost her post, calling it “a moment”.
The Childom store opening aligns with BVLGARI’s expansion in Thailand, emphasising Italian craftsmanship and luxury.
Her dynamic presence, blending youthful energy with elegance, resonates with BVLGARI’s ethos of reinvention and timelessness, as highlighted on bulgari.com.
Orm’s rise, from her 2019 debut in Hotel Stars to her 2024 Netflix hit The Secret of Us, mirrors BVLGARI’s narrative of bold evolution.
Her academic excellence at Srinakharinwirot University and family ties to Thai entertainment add depth to her appeal.
The event has sparked discussions about her potential for global campaigns, with fans calling her “bold and breathtaking”. As BVLGARI Thailand trends, Orm’s star power continues to redefine luxury marketing in Asia
